Advertising Inquiries

For sales/advertising inquiries, contact one of the following:

Gaston Bates
General Sales Manager
(704) 632-7373
Elaine Cox
Local Sales Manager
(704) 632-7322
Chris Gray
National Sales Manager
(704) 632-7316
Andy Madewell
Creative/Media Services Director
(704) 632-7332

Subscribe to Sales & Marketing News

View previous campaigns.

Watch us on YouTube

wccb-youtubeWCCB Charlotte’s Creative Services YouTube Channel

Commercial spots produced by WCCB Charlotte Creative Services.


WCCB CHARLOTTE File Requirements and Traffic Delivery

General Requirements

  • One spot per file.
  • Dimensions for SD spots are 720×480. Dimensions for HD are 1280×720 or 1920×1080.
  • Frame rate must be 29.97, 30, 59.94 or 60 fps, NOT 24 or 23.98.
  • 2 channels of mixed audio.
  • ALL files require the following: A slate, 2 seconds of black between the slate and the start of the spot and at least 5 frames of black at the end of the spot.
  • Slate must include the following information: Client Name, ISCI code and length. The ISCI code is an identifier for your spot which you create. We suggest using your company initials, date, spot length and version number. (Ex: WCCB-050517-30-1).

File Format – Commercial spots

  • .mov is preferred.
  • Preferred codecs: Apple ProRes 422, XDCAM HD, H264, DVCPRO HD.

File Format – Long form programs

  • Preferred format: .mxf using XDCAM HD 35 codec, 1440×1080 aspect ratio, and 29.97 fps with .scc closed captions embedded.
  • MUST be .scc closed captioned.
  • We will also accept .mov, .mp4 or .mpg files only if the .scc closed caption file is either embedded or sent separately.

Traffic Delivery

We will accept files from transfer services like Dropbox, WeTransfer or Hightail.

FTP file delivery is available through our FTP site. Please note that FTP access requires a unique username and password that must be created by our IT Department. This process can take up to 48 hours to complete.

Please contact Melissa Quesenberry-Simmons ( if you need further assistance.

Additional notes

We require you send a test file no less than seven days before your air date to confirm playback and closed captioning. If you do not have the ability to deliver your file with closed captions, we recommend you contact Media Images at 614-410-3000 ext. 105. Media Images can add closed captioning to your program and then deliver it to WCCB in the correct codec and file type.

File-based programming must be delivered no less than five business days before the scheduled air date to allow for conversions if necessary.

On Twitter